Influencers are not professional media people; rather, they are experts in their field, Individuals who know a great deal about specific subject matter. Originally, having a big name as an influencer was thought to be the best way to reach a larger, more widespread audience. Influencer marketing isn't just a tactic you can deploy to quickly get more people to buy your products whenever you need a sales boost. It's a long-term strategy that needs to be incorporated into every aspect of your PR and marketing plan. With this in mind any influencer we or you recommend needs to be involved from the moment the concept of your campaign is being established and all the way through to its execution.
